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July 23, 2024

Election Resource Roundup: Election Communications (Week 6)

In preparation for the 2024 Presidential Election, The Elections Group is teaming up with experts in the industry to highlight resources for election administrators. This weekly series will showcase resources from The Elections Group, paired with resources from other organizations in the elections space. Every four weeks, we will focus on a different topic, and we’ll take a deeper dive into the resources available each week. Whether you’re a seasoned elections administrator looking for resources in the field, or if you’re new to the role, these maximum 30-minute sessions will be a quick introduction to resources curated for you. 

The July 22 Resource Roundup features The Election Group’s Telling our Story: An Election Communication Guide and 21 More Tips for Telling Our Story and The Center for Civic Design’s Designing Impactful Voter Education Materials. 

TEG’s Telling our Story: An Election Communication Guide and 21 More Tips for Telling Our Story are impactful guides that emphasize the need to humanize the people who run our elections. Election officials have an extremely important and wonderful story to tell and the need to tell this story is more crucial than ever before. The storytelling techniques in these guides help to counter the negative – and often false – messages many voters receive about the elections process. As noted in the guide, factual information is important, but emotional appeal can sometimes be more effective at changing minds. 

CCD’s Designing Impactful Voter Education Materials is a toolkit to create engaging, accessible and action-oriented voter education materials. Whether you’re a team of 1 or 200, you’ll find something valuable to take your materials to the next level. 

You can use the recommendations in this book to create a wide variety of print or digital materials that fit your budget and staff capacity. You will also find the bite-snack-meal content framework explained and 13 design recommendations that show you how to incorporate information design into your materials to create the most impact. 

Listen to this episode, download the resources and implement them into your office today.