August 5, 2024

Election Resource Roundup: Election Communications (Week 8)

This Resource Roundup features The Election Group’s Writing Emails for Email Marketing Campaigns and H.H. Humphrey School’s panel discussion, The Power of Communications.

TEG’s Writing Emails for Email Marketing Campaigns walks users through how to create an email marketing campaign to help quickly get important and accurate information to voters. Creating an email marketing campaign ahead of each election cycle ensures that voters are receiving important updates directly from your office as a trusted source of information. They can be used to highlight upcoming events, processes and important dates and deadlines. Emails should provide details, important dates and deadlines and resources for readers..

The Humphrey School of Public Affairs at the University of Minnesota has an active YouTube Channel with lots of informative videos about election administration. This video, The Power of Communications, is a panel discussion that serves as a valuable resource for election administrators by highlighting essential communication strategies—clarity and transparency, proactive engagement, crisis management, feedback and improvement, and the use of visual and digital tools—election administrators. These methods can foster a more informed and engaged electorate and not only help in building trust, but also ensure that the election process is smooth, transparent, and efficient.

Listen to this episode, download the resources and implement them into your office today.

 

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